paradigm shift.
what a heavy word.
used a lot by scientists.
social or otherwise.
need one.

or at least a big whack on the head.
or half a bottle of Chivas Regal.
or Finlandia. talk about consciousness-altering, dude!

remember the great Finlandia invasion of 1994...

there are only 3 people, tops, in this universe privy to the knowledge of that.